PHAR, the international media and marketing agency, has acquired Tyler Sports Management. David Tyler, founder of TSM, is appointed as Managing Director of PHAR Talent Management and will be given the task of growing this new global division. TSM was founded in 2009, and over the last four years has grown an impressive portfolio of clients including  Iain Percy OBE, Christine Ohuruogu MBE, Allan Wells MBE and Mike Brown; working with global brands including Adidas, Alfred Dunhill, Clarks, Aviva and Lucozade Sport.

“We believe that the international demand for talent is only going to increase over the next few years. It could be a footballer playing in Indonesia or Saudi Arabia, or an artist performing in Thailand and we want to create innovative and strategic partnerships that work for our clients. The success of Apprentice Asia is a good example of our creativity in finding the right opportunities for our talent and in this case it has been a perfect platform to grow the profile of Tony Fernandes, particularly in a country like India.  The acquisition of David's business gives us the expertise and credibility in working with talent to rapidly grow this part of the business.”  Marcus Wight, CEO PHAR Partnerships.

David Tyler commented, “being part of the PHAR with all the resource and experience that brings, will enable me to deliver more for our clients, and position us as one of the leading agencies in this market place.”

This announcement follows the recent appointments of Alastair Macdonald as Head of Research and Strategy, Denzil Thomas as Head of Music, and Josh Green as Head of Consultancy.