PHAR, the specialist sponsorship agency, have been exclusively appointed by HOME, Manchester, to help secure partners and sponsors for the new arts centre opening in March 2015. HOME will be the third largest arts centre in the UK, the biggest outside London and will offer something new and innovative to audiences in the North West and beyond. It will be the focal point of the new First Street development in the city centre and has been formed by a merger between Cornerhouse and the Library Theatre Company. Housing a gallery, theatre, 5 cinemas, café, bars and a restaurant, HOME will be central to Manchester’s arts and culture offering and has the backing of key stakeholders in the city.
Marla Cunningham, Development Director at HOME, said “We’re delighted to be working with Phar Partnerships. Our new multi art centre, HOME, will be a significant addition to the cultural offer for the region and a big part of the regeneration of Manchester City Centre. We think this will be very attractive for savvy brands who want to support arts and culture while getting a multitude of benefits by association.”
The project will be run by PHAR’s Manchester office and Ian Tussie, Head of Partnerships at PHAR, is very positive about the new project. “HOME is a really exciting new project and something that will appeal greatly to potential sponsors and partners. There’s nothing else quite like it in Manchester and the precedent set by the South Bank Centre, which has a plethora of sponsors, makes us very positive that there will be brands interested in investing in the project, engaging with an audience of around 750,000 each year and working with HOME on its fantastic CSR activities.”