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Media Sales

Travel 3 Sixty - AirAsia's inflight magazine celebrates 100th issue

Travel 3 Sixty - AirAsia's inflight magazine celebrates 100th issue

PHAR client AirAsia recently celebrated the 100th edition of its in-flight magazine Travel 3 Sixty, a contest was held to commemorate the achievement and thank its readers, fans and followers. Travel 3Sixty is a travel and lifestyle monthly magazine, available exclusively on all AirAsia flights.

Since its first copy in 2007, the magazine’s readership has reached over 3 million readers. It is also the only in-flight publication to be both audited and endorsed by the Audit Bureau of Circulations Malaysia (ABCM).

Readers can also access the magazine online at www. travel3sixty.com



PHAR hosts thank you party for clients and partners in Asia

PHAR hosts thank you party for clients and partners in Asia

It was great to see everyone who came to our rooftop party last week at the Capri Hotel in Kuala Lumpur. The event was set-up to say thank you to our clients and partners in Asia for all their help over the past 3 and a half years. We look forward to continue working with you all in the future and hosting more of these events!



AirAsia Indonesia Launch Travel 3Sixty Indonesia

AirAsia Indonesia Launch Travel 3Sixty Indonesia

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The Ritz Carlton Pacific Place in Jakarta, hosted a ceremony last month for the launch of AirAsia's new regional Travel 3Sixty magazine, specially designed for the Indonesian market. PHAR will be responsible for securing all advertising partners for the new publication, which will be featured in all AirAsia routes in Indonesia.

Pictured from left to right: Bernard Francis, Commercial Director AirAsia Indonesia; Ridzki Kramadibrata, Chief Operating Officer AirAsia IndonesiaNick Lockwood, Managing Director PHAR; Prem Bhatia, Managing Director PHAR Asia



PHAR partner Chevrolet with AirAsia Indonesia

PHAR partner Chevrolet with AirAsia Indonesia

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PHAR are delighted to announce the unveiling of Chevrolet’s partnership with AirAsia in Indonesia. Chevrolet has become the first brand to ‘wrap’ a plane in the history of aviation in Indonesia. The partnership was launched on October 8th 2013, with the inaugural flight taking place from Jakarta to Yogyakarta.

Commenting on the partnership Michael Dunne, President Director of General Motors Indonesia said, "This Chevrolet and AirAsia initiative will allow us to reach more Indonesian people so that they can try and enjoy Chevrolet products". Chevrolet’s AirAsia aircraft will introduce Chevrolet products to a young & dynamic generation in Indonesia, from Jakarta to Surabaya, Denpasar and Makassar".

Bernard Francis, Commercial Director of Indonesia AirAsia said, "We are pleased to work with Chevrolet, a world leading automotive brand that shares a similar value and spirit to AirAsia - bold, fun and friendly. This achievement is a special moment for both AirAsia and Chevrolet, with the shape and the idea of this unique collaboration being a first for both companies".

Chevrolet’s AirAsia aircraft will also operate commercially to various international routes such as Singapore, Kuala Lumpur, and Bangkok.

One month on post-launch Chevrolet sales have increased by 159%.



PHAR connects mface with AirAsia

PHAR connects mface with AirAsia

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PHAR Partnerships are delighted to announce that it has brokered a landmark 1-year deal on behalf of AirAsia with mface – Malaysia’s leading social media and networking platform. The partnership has been unveiled with a specially commissioned mface wrap adorning an AirAsia aircraft at the LCCT terminal in Sepang. The Airbus A320 sporting the red-and-white mface logo runs regular AirAsia service of 14 flights a week between Kuala Lumpur, Malaysia and Shenzhen, China.

The deal will allow mface to capitalise on AirAsia’s huge customer base in the ASEAN region to introduce mface as the new social media network site of choice in Asia.

The partnership will further provide mface with full-page advertising in AirAsia’s Travel 3Sixty Magazine, branded meal tray backs and overhead lockers, leaflet placements on-board flights and digital advertising on AirAsia’s website and on web boarding passes and online itineraries.



S P Setia re-appoint PHAR for a second season of LED Advertising in the Premier League

S P Setia re-appoint PHAR for a second season of LED Advertising in the Premier League

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S P Setia, Malaysia’s leading property developer, have re-appointed PHAR Partnerships for a second season of LED Advertising in the Premier League.

PHAR will be responsible for brokering its placements with the various clubs & suppliers, as well as managing the logistics of the campaign.

S P Setia’s boards will be placed in around 50 ‘Big 6’ games this season, featuring Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Spurs.

PHAR are one of the biggest buyers of LED advertising in the Premier League and work with a variety of advertisers across the world to secure the best rates and matches.

For more information contact: david.hoggins@pharpartnerships.com



PHAR Partnerships proud to be involved in The Apprentice Asia

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PHAR Partnerships proud to be involved in The Apprentice Asia

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PHAR Partnerships has been appointed by Sony Pictures Television’s networks, Asia as the regional advertising sales representative for the first ever series of The Apprentice Asia. Marcus Wight, CEO, PHAR Partnerships says: “The Apprentice format is widely accepted as the best programme for authentic product placement on television and The Apprentice Asia will generate significant buzz which will ultimately drive sales for sponsors involved in the series.”

Mr. Ricky Ow, Executive Vice President, Networks, Asia, Sony Pictures Television says, “We are pleased to have PHAR Partnerships on board, which gives us additional resources and focus to support a mega original production like The Apprentice Asia.”

Partners who have already committed to the series include Expedia, Hilton Hotels & Resorts and AirAsia and further partners will be announced over the coming weeks. Set to premiere on AXN across 20 countries in Asia in the first half of 2013, The Apprentice Asia will be hosted by aviation tycoon Tony Fernandes; with FremantleMedia Asia producing the Mark Burnett Productions format.

PHAR Partnerships was set up in 2011 to develop long term partnerships between rights holders and brands in sports, entertainment, travel and visitor destinations, specialising in media sales, brand partnerships and research and evaluation. PHAR Partnerships has offices in Singapore, Malaysia, Indonesia, Thailand, Philippines, India and is headquartered in the UK.

For more info please contact Nick Lockwood (nick.lockwood@pharpartnerships.com) or Rory Renwick (rory.renwick@pharpartnerships.com).

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Tourism Malaysia and AirAsia X create flying advert

Tourism Malaysia and AirAsia X create flying advert

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PHAR Partnerships are proud to announce the Tourism Malaysia Airbus A340 has launched! In a innovative partnership, Tourism Malaysia have teamed up with AirAsia X to create a flying advert, promoting Malaysia top tourist attractions, targeting Chinese, Japanese, and Korean routes, markets of particular interest to Tourism Malaysia.



AirAsia appoints PHAR Partnerships to be exclusive sales agency

AirAsia appoints PHAR Partnerships to be exclusive sales agency

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AirAsia, the World’s Best Low-Cost airline today appointed PHAR Partnerships as their exclusive media and sponsorship sales agency. As part of a multi-year deal, PHAR Partnerships will create and deliver media campaigns for brands across AirAsia’s extensive set of print, online, mobile and ambient media assets. It is a great opportunity for brands to communicate and engage with AirAsia’s guests, of which 29 million flew last year, within the whole ASEAN region and beyond.

PHAR Partnerships will be looking to work closely with brands to explore tailored, targeted advertising packages and creative marketing opportunities with AirAsia such as utilising their growing mobile applications, database marketing and AirAsia’s new-to-market Destination Guide.

Such impressive assets include the number 1 e-commerce website in Asia (www.airasia.com), an in-flight magazine (Travel 3Sixty) read by over 2.5 million guests monthly and a mobile website (www.mobile.airasia.com) that attracts over 1 million unique visitors a month.

PHAR Partnerships is an international media and sponsorship agency which was founded by Marcus Wight and Nick Lockwood at beginning of the year, with offices in the UK, Singapore and Malaysia.

Marcus Wight, CEO of PHAR said: “PHAR is incredibly excited about this opportunity to work with AirAsia, whose scale is truly ASEAN. We will also be able to offer additional advertising options with AirAsia X, giving brands the opportunity to target travellers on a truly global scale. Whether a brand is looking for advertising opportunities that are global, cross-region or targeted country specific, we will work to provide cost-effective, creative solutions that engage with the guests who fly with AirAsia”.

Kathleen Tan, Regional Head Commercial, AirAsia said “We are delighted with this partnership . PHAR's experience and expertise in media and sponsorship sales makes them ideally placed to help AirAsia utilise and reflect this growth in our media offering to brands who wish to engage with AirAsia’s passengers and our unique travel experience. In addition to that, they are able to tap on our extensive route network, social media platforms and aggressive growth"