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Activation and Consultancy

PHAR to activate Ricoh’s Premiership Rugby sponsorship

PHAR to activate Ricoh’s Premiership Rugby sponsorship

PHAR has been appointed by Ricoh to activate the company’s five-year partnership with Premiership Rugby. The deal brokered by PHAR in 2014 saw Ricoh become the Official Document Services Partner to Premiership Rugby, with the partnership providing a great opportunity for Ricoh to educate rugby fans on the company’s technical ability and IT expertise. Some of the partnership assets are already in place this season, including in-stadia branding via LED perimeter boards and the Ricoh Premiership Rugby Golf Day that took place on April 15th at Stoke Park with the likes of Matt Banahan, Mark Durden Smith and Shaun Perry in attendance.



PHAR play their part in making the Glasgow 2014 athlete programme a success for Ford

PHAR play their part in making the Glasgow 2014 athlete programme a success for Ford

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PHAR have been working with Ford, the Official Automotive Partner of the Glasgow 2014 Commonwealth Games, to deliver #PlayYourPart – campaign, the aim of which has been to raise the profile of the Home Nations teams, and encourage supporters to get behind their ‘local’ athletes, whilst promoting participation, interaction and support through Social Media during the Games build-up and throughout the event.  

PHAR’s role has been to identify the right mix of athletes representing all Home Nations and a variety of different sports and backgrounds, lead on contract negotiations and athlete relationship management including assisting with organising athlete appearances and managing content approvals. The final ambassador team consisted of the following athletes: Hannah Miley – London 2012 Team GB swimmer (Scotland); Katie Kirk – 800 meter runner (Northern Ireland); Eilish McColgan – 3,000 meter steeple chase runner (Scotland); Lewis Benson – 2012 British Light Welterweight Boxing Champion (Scotland); Kristian Thomas – London 2012, European and World Championships medallist in gymnastics (England); Aled Davies – London 2012 Gold medallist and a double World Champion F42/F44 discus thrower (Wales); Sasha Corbin – England International Netball player (England) and Callum Skinner - British track cyclist and Sprint Champion (Scotland).

 

Overall the Ford ambassador team won two Gold, three Silver and one Bronze medal in Glasgow and generated thousands of interactions between Ford and the general public on Social Media.



Success on and off the pitch for GAIN Capital and MCFC

Success on and off the pitch for GAIN Capital and MCFC

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As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were able to watch exclusive interviews with MCFC players and staff, learn the basics of FX trading and play the innovative predictions game to win a chance to meet MCFC captain Vincent Kompany in person.  PHAR’s Activation team project managed the campaign from the early planning stages through to completion, including coordinating video production, web design, digital advertising creative & optimisation as well as liaison with MCFC for delivery of all necessary rights.  Visitors to the site showed excellent levels of engagement with both the football and trading content available, with many setting up their own FOREX.com demo account through the campaign.

As well as the retail campaign activity, PHAR also assisted in the delivery of many of GAIN Capital’s client engagement and B2B activities.  These ranged from hospitality at MCFC matches, to exclusive opportunities to meet the players and take part in training sessions led by first team coaches, as well as a season ending celebration event in Abu Dhabi in the company of many of the Club’s senior leadership and players. PHAR are now working with FOREX.com to plan for the start of the new season in August, looking to maximise the opportunities available through an association with the Premier League title holders.



PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

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PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the friendly match on 7th June dedicated to millions of Indonesian football fans to celebrate the upcoming 2014 FIFA World Cup Brazil.

In an action-packed three-day ‘Football Carnival’ scheduled from 5th to 7th June, the football players will also engage in a series of activities including a Meet & Greet opportunity, Coaching Clinic and Gala Dinner.

During the event Domikado will launch the inaugural version of the 2014 World Cup application for the Indonesian market with a variety of unique entertainment and sports content. During the summer users will be able to watch the show with unlimited live streaming, video on demand, latest news, statistics and match schedules.

“We are very excited to partner with Domikado to take the 2014 Football Legends Tour to Indonesia to promote the launch of their 2014 FIFA World Cup Brazil application,” said PHAR Managing Director Nick Lockwood. “The international football stars PHAR has aligned have a huge international supporter base and will allow the brand to connect with millions of fans not only in Indonesia but also across the world. We look forward to supporting Domikado with consultancy, strategy and activation as they launch their venture with FIFA,” concluded Lockwood.



PHAR deliver first Premier League LED campaigns for XL and Yamaha Thailand

PHAR deliver first Premier League LED campaigns for XL and Yamaha Thailand

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XL, one of Indonesia's leading telecommunications service providers,  have appointed PHAR to debut their first LED advertising campaign in the English Premier League, one of the most popular sports event in the whole of the AESAN region. Throughout the football season, PHAR has placed XL LED boards in ‘Big 6’ games featuring Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Spurs shown live in Indonesia, the company’s key market.

PHAR is responsible for brokering the placements with the various clubs and suppliers, as well as managing the logistics of the campaign.

This year PHAR has also delivered the first Premier League LED advertising campaign for Yamaha Thailand, the local division of the Japanese manufacturer of motorcycles.

With the Premier League being truly global, attracting billions of viewers across more than 200 territories worldwide, LED advertising offers brands extremely cost-effective global exposure as well as the opportunity to target specific audiences.

PHAR are one of the biggest buyers of LED advertising in the Premier League and work with a variety of advertisers across the world to secure the best rates and matches.



PHAR appointed by STIHL to activate British Superbike sponsorship

PHAR appointed by STIHL to activate British Superbike sponsorship

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Following STIHL’s announcement last week that it has renewed for a seventh season as a sponsor of the MCE British Superbike Championship, PHAR is delighted to announce its appointment as the company’s activation and consultancy agency for the 2014 season. PHAR will work closely with STIHL to advise on all areas of the sponsorship, as well as aiming to maximise the exposure and impact of their British Superbike Championship sponsorship by executing a strategic local and national media campaign around the season’s 12 rounds. PHAR will be working with leading publishers and media outlets to create exciting content and competitions for Superbike fans all over the country.

Simon Hewitt, Head of Marketing for STIHL, said: “We’re very excited to be part of British Superbikes once more, and we are delighted to be working with PHAR again this year to help bring the partnership to life.”

Josh Green, Head of Activation and Consultancy for PHAR in the UK, added: “I am very much looking forward to working with STIHL to help leverage the sponsorship. STIHL products are renowned for their innovation and quality and BSB offers a great platform to showcase them to both fans at the race circuit and to a worldwide TV audience.”



PHAR set to Gain from Man City partnership

PHAR set to Gain from Man City partnership

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Following GAIN Capital’s announcement last week that it has signed a new sponsorship deal to become Manchester City’s Official Online Trading Partner, PHAR Partnerships has revealed its appointment as the company’s activation and consultancy agency for the agreement. PHAR has worked with representatives from GAIN Capital over the previous few months to help finalise the specifics of the agreement with the 2011/12 Barclays Premier League Champions, whilst creating a full strategic plan of activation to provide a clear illustration of the potential benefit and exposure possible through an association with one of the world’s leading football clubs. With the deal now completed, PHAR will work with GAIN on the implementation of all sponsorship activity, including the creation of exclusive behind-the-scenes content from Manchester City to give further insight into how the club is run through interviews with the players, senior executives and backroom staff. This content will help to promote FOREX.com, the retail division of GAIN Capital. GAIN Capital chief marketing officer, Samantha Roady said: ‘The agreement with Manchester City will enable us to engage our key audience groups in ways we’ve never been able to do before. Having PHAR’s experience to help us understand the long term value of this type of partnership has been extremely useful to help finalise the deal, and I look forward to working closely with them to fully maximize the potential of the sponsorship.’ Josh Green, head of activation and consultancy for PHAR in the UK, added: ‘We are delighted to be working with GAIN Capital during this very exciting time for the company.’ ‘An association with Manchester City offers the opportunity for unique engagement of clients and customers across the world, and PHAR’s 20 years of experience activating football partnerships through our 7 international offices will help to ensure maximum global exposure for GAIN Capital through this sponsorship.’ City lost 2-1 to European Champions Bayern Munich last night in the final of the pre-season Audi Cup, with their goal coming from new £20m signing Alvaro Negredo. City also beat AC Milan 5-3 on Wednesday, with all the goals coming in a bizarre first half flourish that saw the Premier League runners-up race into a 5-0 lead in 36 minutes, before three goals in nine minutes from the Italians. - See more at: http://www.sportindustry.biz/news/view/12422/phar-set-to-gain-from-man-city-partnership#sthash.alWWE1fW.dpuf