PHAR has been recently appointed to find a naming rights sponsor for the new terminal at Manchester Airport. This is proving to be an exciting development as this would be the first in the world of international airport terminals. It has already been attracting interest from a number of blue-chip brands which only proves that brands are now recognizing the impact of airline and airport opportunities.
New research has revealed the effectivity of airport sponsorship. Take the case of Manchester University wherein through PHAR, they were able to sponsor the lounge areas and arrivals walkway at Manchester Airport. This sponsorship doubled their brand image metrics across a range of attributes and has shown to be the most memorable brand among other advertisers.