De’ Xandra, Malaysia’s top perfume producer,  commissioned PHAR to forge a partnership with Air Asia (AA) for a special livery on one of Air Asia’s A320 aircrafts.  Part of the partnership is to stock De’Xandra perfumes on board all AA planes beginning Q4 this year.  

De’Xandra was established in 2013 and within a short span of 5 years, has managed to capture 40% of the local perfume market with an annual turnover of RM 60M and growing. Puan Erna, De’ Xandra’s owner, hopes that through the partnership,  they will be able to leverage on the airline’s extensive network in raising brand awareness and open new doors for the brand within the SEA markets within the next few years.

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