PHAR Client Echo Arena Liverpool has confirmed Radio City as its official radio partner.

The live entertainment venue has confirmed a one year deal with Merseyside’s number one commercial radio brand, which is also home to Radio City 2, Radio City 3 and Radio City Talk.

As part of the deal, Radio City will work with the arena team on advertising and marketing opportunities as well as promotional activity around a selection of events.

Tim Banfield, commercial director of Echo Arena Liverpool, said:

Radio City is Liverpool’s most vibrant and dynamic station which is going through some really exciting developments.  It is at the heart of music in the city. It is therefore a perfect fit for Echo Arena Liverpool and, having worked with the team on events, we look forward to working with them on this partnership.”

Echo Arena Liverpool has hosted a number of sell-out Radio City events since it opened in 2008 including Radio City Christmas Live and Radio City Summer Live featuring artists such as Olly Murs, Little Mix and Years & Years.  Radio City Christmas Live returns to the venue on December 17 and is on sale now.

The Liverpool Echo newspaper remains the waterfront venue’s naming sponsor.

The news comes as Liverpool was recently announced a UNESCO City of Music.  It is only the second UK city to be given the status, following Glasgow.  Liverpool is already the World Capital of Pop and this latest accolade is expected to capitalise on the city’s musical heritage.

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