PHAR are excited to announce we have brokered a partnership on behalf of Football Malaysia LLP for our client U Mobile to become the Official Co-Sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for the next three seasons

U Mobile will become the Official Telecommunications Partner across both competitions. The partnership will give U Mobile marketing, promotion and engagement opportunities, in-stadium branding, corporate hospitality and use of the club and player image rights for advertising purposes.

U Mobile Sdn Bhd Chief Marketing Officer, Jasmine Lee said: “We are delighted to be the official co-sponsor for the Superbest Power Piala FA and Liga Premier Malaysia. We believe this partnership is a natural fit as many of our customers are football fans. Through this collaboration, we are able to give greater value and user experience to our customers by bringing them closer to the game they love”.

U Mobile adds to the growing number of sponsors and brands partnering with FMLLP to bolster Malaysia football leagues, which also includes the TM Piala Malaysia and the Super League.