Maria Patricia Sison (Tricia), Commercial Director
Tricia’s career spans almost two decades in the media advertising agency landscape in the Philippines.
She has had stints in DDBO/Guerrero Ortega, followed by Starcom Mediavest Group (SMG) and Zenith Optimedia (ZO), where she was the Group Media Director. During her career Tricia has handled both major multi national accounts like Bayer, Pizza Hut and Sanofi Aventis, as well as local marketing majors like Globe Telecom, San Miguel, Unilab, Nutri Asia and Emperador.
Between 2006 and 2010 Tricia has also had a client side stint as Media Manager for Unilab., until the agency life beckoned her again.
After a one year stint in CNN as media sales head, Tricia joined PHAR Philippines as General Manager & Head of Commercial in Jun 2016 and now looks after a rapidly growing team of 20+ people and looking after major assets like Light Rail Manila Corporation’s LRT1 as well as Air Asia.