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To run digital advertising to the Phillippine Airlines audience, there are a number of different sizes required depending on each ad placement. Please follow the below guide for designing your creative, and please adhere to the guidelines and rules below.

Note: All the creative sizes must be set in pixel units. 

Retargeting (off-site)

  • Super Leaderboard -  ( 970(w) x 90(h) )
  • Leaderboard - ( 728(w) x 90(h) ) 
  • Skyscraper - ( 160(w) x 600(h) ) 
  • Medium rectangle - ( 300(w) x 250(h) ) 
  • Half-Page - ( 300(w) x 600(h) ) 
  • Mobile Web 1 - ( 320(w) x 50(h) )
  • Mobile Web 2 - ( 250(w) x 250(h) )
  • Mobile Web 3 - ( 300(w) x 50(h) )

Facebook (FBX)

  • Facebook News Feed Ads - ( 1200 (w) x 628 (h) )
    • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
    • JPG or PNG format only
    • Text: 215 characters including space
    • Headline: 25 characters including space
    • Link description: 30 characters including space
  • Facebook News Feed Video Ads - ( 600 (w) x 315 (h) ) (1.9:1 landscape) or  ( 600 (w) x 600 (h) ) (square)
    • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
    • Recommended video formats are .MP4 and .MOV
    • Recommended to upload the highest resolution video possible
    • Max video file size is 4GB
    • Text: 125 characters
    • Headline: 25 characters
    • Link description: 30 characters
  • Facebook Carousel Ads
    • Image Guidelines - ( 600 (w) x 600 (h) )
      • Minimum 2 cards and max of 10 cards per Carousel Ad
      • Recommended image formats are JPG and PNG
      • Recommended ratio is 1:1
      • Max image size of 30MB
      • Images with 20% text or more could increase chances of failed delivery.
    • Video Guidelines - ( 1080 (w) x 1080 (h) ) 
      • Minimum 2 cards and max of 10 cards per Carousel Ad
      • Recommended video formats are .MP4 and .MOV.
      • Max video file size is 4GB
      • Video length is 240 minutes
      • Video thumbnails with 20% text or more could increase chances of failed delivery
    • Character Limits
      • Text: 125 characters
      • Headline: 40 characters
      • Link description: 20 characters (optional on instant articles)
  • Facebook Right Column Ads - ( 1200 (w) x 628 (h) )
    • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
    • Recommended image formats are JPG and PNG
    • Images with 20% text or more could increase chances of failed delivery
    • Text: 215 characters
    • Headline: 25 characters
    • Link description: 30 characters

SPECIFICATIONS

  1. Maximum file size 100Kb
  2. Accepted formats are JPEG/GIF and 3rd party tracking script tag (we accept HTML5 creatives only via 3rd party tags)
  3. To test your creative to ensure the amount of text is acceptable, please upload it to this Facebook tool :  https://www.facebook.com/ads/tools/text_overlay