PHAR Insight is an industry-leading team of sponsorship research, evaluation and strategy experts. Specialising in sponsorship analytics since 1999, we have worked with hundreds of leading sponsors and rights owners.

Using this experience, we have now created a ground-breaking new set of sponsorship analysis tools, providing market-leading evidence and insights into sponsorship value and effectiveness.

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Sponsorship Sales

The senior management team at PHAR has over 20 years of experience of selling sponsorships from global to local and across sport, music, entertainment and visitor destinations. We have the expertise to advise rights holders on how best to take properties to market, to manage the process of engaging with brands and 3rd party agencies, and the negotiation of deals that work for all parties.

Please click here to see how by using creativity, research and insight we have ensured that our clients get the results they require.

Activation & Consultancy

As the perfect platform to engage with key audiences, Sponsorship is a vital part of many companies marketing programme. PHAR’s Activation and Consultancy division focuses on working with clients to identify precisely what they want to achieve and then creating activation plans which deliver real results.

Combining decades of experience working in all areas of sponsorship, we specialise in sound basics coupled with innovative and bespoke activation ideas. We can help you across a wide range of areas.

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Associating products with celebrity is a proven way of guaranteeing marketing cut-through. However it requires in-depth knowledge of both sides of the relationship to pull off associations which actually work while avoiding the built-in pitfalls.

PHAR’s combined experience covers hundreds of talent deals with the world’s top TV, sports and music celebrities. We offer brands and agencies an experienced pair of hands through the entire process. Click here to find out more.

Football Talent Management

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Our Football Agency is headed-up by Yaw Amponsah, who has worked as a Licensed Players’ Agent for over a decade. Over this period he has represented many football players and brokered many transfer deals worth several millions of pounds across Europe, Middle East, America and Asia.

PHAR has also taken a long term position in recruiting and developing the best talent in Africa by taking ownership of two clubs in Ghana: Cornerstone and PHAR Rangers. To find out more about our investment and plans to build a network of feeder clubs around the world, please click here.