PHAR is the exclusive sponsorship agency now working with MP & Silva, who now own the commercial assets to the Football Association of Malaysia (FAM) and Football Association of Singapore (FAS) for the next 15 years.  We are building a niche family of sponsors, who will benefit from the year-round footballing programme of leagues and competitions (including The Malaysia Super League, The TM Malaysia Cup, The Superbest FA Cup and Malaysia Premier League) , which engage over 15 million passionate fans across Malaysia and Singapore.