PHAR has recently signed an agreement with LRT Line 1 operator Light Rail Manila Corporation (LRMC) as its exclusive ancillary revenue partner from 2016 until 2026.

PHAR will assume responsibility of commercialising all non-fare box revenue across the entire LRT Line 1, which includes all forms of advertising, major brand partnerships, Wi-Fi, fibre optics, retail LED solutions, naming rights, data and applications, automated teller machines and other category partnerships.