London City Airport was keen to review whether the £20m redevelopment of its terminal represented an opportunity to create a programme of strategic partnerships with selected brands, and what the scope of this opportunity might be relative to the traditional advertising model.  We conducted an audit of all the rights and benefits that partnership could deliver to brands, beyond advertising display space, and analysed their marketing value.  From this we then created a potential partnership framework and identified how the rights inventory could be allocated into a number of packages.  This work was then used to support the creation of the partnership with Bloomberg – the Bloomberg Hub.