London City Airport

It all started when…

PHAR was appointed to undertake a comprehensive review of the potential for creating a programme strategic brand partnerships to sit alongside the traditional advertising model, in connection with the airport’s multi-million-pound transformation programme.

 Our review identified the full range of potential rights and benefits that could be made available to strategic brand partners, and how these could be structured into sponsorship packages, leading to the creation of the Bloomberg Hub in 2014 – a multi-million pond deal which integrated Bloomberg technology and content into the international departure lounge, creating an enhanced experience for the airport’s passengers.