Built to host the 1998 Commonwealth Games, the Kompleks Sukan Negara is the largest sports complex in Malaysia, home to several stadia and venues within a park setting. 
Phar Partnerships was appointed to analyse what the potential might be for a naming rights partner at two of the highest-profile venues within the complex - the 87,000-seat National Stadium and the 16,000-seat Indoor Arena. 
By identifying the value of the benefits that a sponsorship could deliver and in the context of relevant market precedents, Phar’s analysis has enabled the Kompleks to assess bids for Naming Rights partners with hard evidence and confidence.