Keith Impey, Director
Keith Impey joined PHAR in 2013, after 6 years as CEO of Havas Sports & Entertainment UK, having sold his previous business to Havas in 2007. Keith has over 20 years of experience working in senior media and sponsorship roles. In 1998, Keith was on the main board of directors that floated Sports and Outdoor Media International on AIM, prior to this Keith worked in the ad industry as Media Director at Saatchi & Saatchi, BBDO and Lowe’s.
During his time at Havas, Keith was responsible for running the UK Sports and Entertainment arm, which worked with clients like adidas (New Zealand All Blacks), Hyundai and KIA (FIFA World Cup), EDF Energy (London 2012 Olympics), Asda (Kwik Cricket) and Sky (British Cycling).
Keith has now re-joined his former colleagues as a Director here at PHAR, where his main responsibilities include creating a division for the Middle East, based in Saudi Arabia, and consulting to UK based sponsorship clients and rights-holders.