PHAR's Insight division is recognised as the sponsorship industry’s leading provider of high-quality research, evaluation and strategy consultancy.

We have two decades’ experience of providing brands and rights owners with a superior quality of analysis and insight.

To achieve this we don’t blindly follow ‘standard’ industry practice, but have introduced many innovative approaches and techniques.

We have, for example, consolidated our experience to create our own set of proprietary analysis tools, to help keep us – and our clients – ahead of the game.

 

OUR SPONSORSHIP ANALYSIS TOOLS
 

Sponsorship Selector

Sponsorship Selector

Objective process to assess how well the opportunity fits the brand’s strategic objectives
 

Sponsorship Evaluator

Sponsorship Evaluator

Calculation of what all the tangible rights and benefits are actually worth (beyond just media value alone)
 

Sponsorship Value Index

Sponsorship Value Index

Overall assessment of sponsorship value, incorporating both tangibles and intangibles strength – enabling direct comparison of total sponsorship value between opportunities

Sponsorship Impact

Sponsorship Impact

Research to measure – and isolate – the impact of the sponsorship on measures such as brand awareness, brand image, purchase consideration…

Sponsorship Optimiser

Sponsorship Optimiser

Inventory management tool, to identify how best to allocate inventory between different partnership packages

Sponsorship Prospector

Sponsorship Prospector

For rights owners – a database of thousands of potential sponsors, which can be filtered and ranked to create customised target lists to match specific targeting objectives

 

OUR CLIENT Experience

 

CONTACT US

Ian Hawkins, Head of Insight
ian.hawkins@pharpartnerships.com
+44 (0)7833 498 598