This online media streaming service is working with PHAR Focus to drive trial users of its innovative new entertainment service across three markets: Malaysia, Thailand and Philippines. As this is a new service, we are focusing the campaign on AirAsia.com to leverage the trusted site and encourage user trials.

After engaging thousands of users, we have now been asked to look at focusing the messaging even further to promote the traveller-friendly download service, to encourage users to download their favourite films and TV shows pre-flight to watch on board. We will achieve this through recency targeting pre-flight and insight learnings from their previous successful campaign.