This international banking group engaged PHAR Focus to devise an acquisition-optimised campaign to the AirAsia audience. With a relevant traveller offering of a free flight, we were excited to launch this campaign.
We reached millions of users in Malaysia and have engaged over 40,000 passengers to date. Tracking results and strategies daily, we achieved a 300% increase in CTC (click to conversion) and greatly improved acceptance from the high quality audience. Utilising actual transactional data meant we were targeting an audience which was likely to be accepted for a card.