Welcome to PHAR Focus. An ASEAN traveller focused programmatic buying and digital campaign specialist.

We work with partners such as AirAsia to build one of the largest user databases in South East Asia. With over 50 million passengers, over 100 million flight intenders, and nearly 1,000,000,000 flight searches, we can segment and target your messaging to the right audience at the right time.


We have a full range of solutions to reach and engage your target audience. Target your campaigns with our real transactional data, exclusive inventory and access to over 30 supply exchanges. Play the video below to learn a bit more about how we can target travellers for your campaigns:

Click here to find out more about our solutions and how they can help you achieve your marketing goals.

Our Work

We have worked with the largest advertisers in ASEAN to deliver high quality audiences across 20 different countries. Here is an example of some of the successes:

This international banking group reached millions and engaged over 40,000 passengers. We achieved a 300% increase in CTC (click to conversion) and greatly improved acceptance from the high quality audience. read more about this project here.

Asia's newest and most exciting on demand streaming service targeted AirAsia users across three markets (Malaysia, Thailand and Philippines) in English and local languages. This performance campaign is optimised towards new customer acquisition goals. Learn more about this multi-territory project here.

Read about many more of our previous campaigns on our case studies pages here.