PHAR joined forces with AirAsia to build Focus+ South East Asia's largest publisher trading desk. The digital performance platform is built on advanced DMP and DSP technology and allows carefully selected advertisers to leverage on over 50 million traveller and over 100 million travel intender profiles.

PHAR runs ROI-focused advertiser campaigns through first-party data to target prospects that other platforms cannot identify. Click here to view the many successful campaigns that have run using the platform.