Regular client Accor returned to advertise on AirAsia.com for their June 2015 super sale, with the goal of promoting their limited time sales offer and ultimately driving direct bookings. Travellers flying in to and searching for flights to destinations with Accor hotels were the focus of the targeting.

Optimisation of the campaign, utilising the many data points available in the Focus+ programmatic platform ensured increased traffic to the booking engine within a short 5 day optimisation window. CTRs grew from 0.4 to 1.2% in one of the most highly engaging campaigns we have run on AirAsia.com thanks to the time limited offer and specific targeting to the right travellers.